CINEMARHE, an educational innovative project for marketing and economic history teaching though the cinema
Autores: Cruz Ruiz, Elena (Universidad de Málaga. Departamento de Economía y Administración de empresas, Facultad de Ciencias Económicas y Empresariales. Plaza de El Ejido s/n 29013−Málaga, España) | Zamarreño Aramendia, Gorka (Universidad de Málaga. Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales. Plaza de El Ejido s/n 29013−Málaga, España.) | Ruiz Romero de la Cruz, Elena (Universidad de Málaga. Departamento de Teoría e Historia Económica, Facultad de Ciencias Económicas y Empresariales. Plaza de El Ejido s/n 29013−Málaga, España.)
CINEMARHE is a teaching project that uses cinema as a tool for university education. This article analyzes the need for an adequate selection of film material as a means to promote the understanding of concepts and the critical spirit of the students in the subjects of the experience, attached to the subjects of Marketing Fundamentals and Economic History. Likewise, it gives to the figure of the teacher an important role as a conductor of knowledge trasfering, acquiring the role of guide and tutor, abandoning the obsolete role of teacher instructor. The viewing of the selected films and the questionnaires made after the film viewing, confirmed the interest of this experience. The elaboration of a survey that specifies the main traits of the students, was made through a googel form, and served to define the profile of the student and an as evaluation of the multidisciplinary and transversal experience.